Responsive design is the big buzz of 2013. If 2012 was foretold to bring prosperity based on the Chinese zodiac, Mashable’s prediction for 2013 forecast a big year for responsive design, presenting a significant paradigm shift in the web design and development world where previously we were restricted by browser or device. With the adoption of responsive design, websites are now engineered to be “device agnostic,” meaning that it doesn’t matter what device you’re using to view a site, you’re still viewing it in a way that was intentionally designed. The user experience can be controlled across platforms and devices: smartphones , tablets, laptops, PCs, or even a smart TV . In this post we’ll discuss the background and purpose of responsive design, why it is touted as creating a better user experience for media consumers, as well as offer a few tips to convert your site and resources we have found useful where you can learn more. DEVICE-AGNOSTIC So you’ve got 12 boxes lined up in your...
Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot. A 36-year-old real estate attorney with two kids is sitting in the bleachers of a baseball field in central New Jersey on a cool weekday evening in spring. It’s only the third inning of her son’s Little League game and slate-colored clouds are massing on the horizon. She pulls out her iPhone to check The Weather Channel app for the hourly forecast. As she scrolls, a Ford auto ad appears at the bottom of the screen. She happens to be in the market for a new car and clicks. The message invites her to come to a nearby Ford dealership on U.S. Route 1 to test-drive the 2013 Explorer. Chance had little to do with this well-timed, though fictional, appeal. While targeting on a designated marketing area (DMA) level has been common for TV and radio advertisers, the proliferation of smartphones adds another wrinkle to location-based adve...
Responsive Web Design, often abbreviated to RWD, is a design technique used to ensure that the viewing experience of visitors to a website is of a consistently high quality no matter what types of device are used to access it. In this post we ask: which famous brands are using this technique, and how are they using it? The Basics of Responsive Web Design Responsive web design describes a set of design techniques and principles that aim to produce websites that work just as well on one device as they do on any other. Viewing experience is everything. By using fluid design layouts, proportional grids and advanced media queries (CSS), designers are able to ensure a website looks, feels and operates at the optimal standard. In this case, optimal means whatever layout or technology results in the best or most fitting viewing experience for all users, regardless of whether they access the site on a desktop PC, laptop, tablet or smartphone. RWD reduces the need to scroll, pan or resize a page...
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