My Vomo

Like it or not,  mobile marketing  is here to stay. Your customers want it and you need it, so you might as well incorporate it into the overall marketing plan for your business. With My Vomo, you can integrate it easily into your ongoing online marketing You can reach your target market on their phones wherever they are. This does two things: It reaches them on the go. Whether they are in their vehicles, taking a stroll, or just driving the neighborhood, if they’re on their phones, they’re one step closer to your location. Secondly, since you are reaching customers on their smart phones, they can visit your website right now and visit you when they’re in the area. There are all sorts of things you can promote through text messaging: Your in-store specials, discount items, events, contests, surveys, and even non-business events such as community get-togethers that are taking place in your neighborhood. Whatever it is, incorporating text messaging and mobile marketing into your overall ...

A lot can go into creating a good  responsive WordPress design , and just installing a few keywords into a web page’s code, then submitting a website to the search engines does not guarantee good rankings. In fact, manual submission to search engines is not really encouraged by the search engines or seasoned SEO people as well. Director, Tom Bianco of MyVomo says, “We’ve been  designing websites and hosting  those sites for clients for over 13 years now. With the advent of responsive  website design , as an example, if we could convey one valuable point to the general public, website designers and those that just dabble with internet technologies, it would be that the technology changes, and it changes real fast!. We have to stay in touch with those changes to ensure we give our clients an effective on-line presence to stay ahead of their competition.” Tom adds, “When a prospective client comes to us to develop a new website for their business, they don’t ask us to help them understand...

Responsive Web Design, often abbreviated to RWD, is a design technique used to ensure that the viewing experience of visitors to a website is of a consistently high quality no matter what types of device are used to access it. In this post we ask: which famous brands are using this technique, and how are they using it? The Basics of Responsive Web Design Responsive web design describes a set of design techniques and principles that aim to produce websites that work just as well on one device as they do on any other. Viewing experience is everything. By using fluid design layouts, proportional grids and advanced media queries (CSS), designers are able to ensure a website looks, feels and operates at the optimal standard. In this case, optimal means whatever layout or technology results in the best or most fitting viewing experience for all users, regardless of whether they access the site on a desktop PC, laptop, tablet or smartphone. RWD reduces the need to scroll, pan or resize a page...

Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.   A 36-year-old real estate attorney with two kids is sitting in the bleachers of a baseball field in central New Jersey on a cool weekday evening in spring. It’s only the third inning of her son’s Little League game and slate-colored clouds are massing on the horizon. She pulls out her iPhone to check The Weather Channel app for the hourly forecast. As she scrolls, a Ford auto ad appears at the bottom of the screen. She happens to be in the market for a new car and clicks. The message invites her to come to a nearby Ford dealership on U.S. Route 1 to test-drive the 2013 Explorer. Chance had little to do with this well-timed, though fictional, appeal. While targeting on a designated marketing area (DMA) level has been common for TV and radio advertisers, the proliferation of smartphones adds another wrinkle to  location-based adve...

Think long-term investment when it comes to your mobile strategy, noting that mobile works wonders… if it’s done properly. Over 54% of Americans own a smartphone and just over 22 million Americans own some sort of mobile device. It’s now almost critical for businesses to ensure they are accessible over multiple mobile channels. But is your retail business ready for this investment? It’s time to take a step back and have a look at your digital infrastructure – is it second rate? Did you choose a cheaper system because you felt it would be better to invest money into a more tried, tested and traditional marketing strategy? If the answer is yes, then we need to have a frank discussion. Too often I see retailers regret the fact that they didn’t spend that little bit more money and go for a higher quality digital infrastructure. Now they’ve realised mobile is the place for businesses to be and all of a sudden we have some problems. Many organisations made the decision long ago to not put in...

Responsive design is the big buzz of 2013. If 2012 was foretold to bring prosperity based on the Chinese zodiac, Mashable’s prediction for 2013 forecast a big year for responsive design, presenting a significant paradigm shift in the web design and development world where previously we were restricted by browser or device. With the adoption of responsive design, websites are now engineered to be “device agnostic,” meaning that it doesn’t matter what device you’re using to view a site, you’re still viewing it in a way that was intentionally designed. The user experience can be controlled across platforms and devices:  smartphones , tablets, laptops, PCs, or even a  smart TV . In this post we’ll discuss the background and purpose of responsive design, why it is touted as creating a better user experience for media consumers, as well as offer a few tips to convert your site and resources we have found useful where you can learn more. DEVICE-AGNOSTIC So you’ve got 12 boxes lined up in your...