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Like it or not,  mobile marketing  is here to stay. Your customers want it and you need it, so you might as well incorporate it into the overall marketing plan for your business. With My Vomo, you can integrate it easily into your ongoing online marketing You can reach your target market on their phones wherever they are. This does two things: It reaches them on the go. Whether they are in their vehicles, taking a stroll, or just driving the neighborhood, if they’re on their phones, they’re one step closer to your location. Secondly, since you are reaching customers on their smart phones, they can visit your website right now and visit you when they’re in the area. There are all sorts of things you can promote through text messaging: Your in-store specials, discount items, events, contests, surveys, and even non-business events such as community get-togethers that are taking place in your neighborhood. Whatever it is, incorporating text messaging and mobile marketing into your overall ...

A lot can go into creating a good  responsive WordPress design , and just installing a few keywords into a web page’s code, then submitting a website to the search engines does not guarantee good rankings. In fact, manual submission to search engines is not really encouraged by the search engines or seasoned SEO people as well. Director, Tom Bianco of MyVomo says, “We’ve been  designing websites and hosting  those sites for clients for over 13 years now. With the advent of responsive  website design , as an example, if we could convey one valuable point to the general public, website designers and those that just dabble with internet technologies, it would be that the technology changes, and it changes real fast!. We have to stay in touch with those changes to ensure we give our clients an effective on-line presence to stay ahead of their competition.” Tom adds, “When a prospective client comes to us to develop a new website for their business, they don’t ask us to help them understand...

Responsive Web Design, often abbreviated to RWD, is a design technique used to ensure that the viewing experience of visitors to a website is of a consistently high quality no matter what types of device are used to access it. In this post we ask: which famous brands are using this technique, and how are they using it? The Basics of Responsive Web Design Responsive web design describes a set of design techniques and principles that aim to produce websites that work just as well on one device as they do on any other. Viewing experience is everything. By using fluid design layouts, proportional grids and advanced media queries (CSS), designers are able to ensure a website looks, feels and operates at the optimal standard. In this case, optimal means whatever layout or technology results in the best or most fitting viewing experience for all users, regardless of whether they access the site on a desktop PC, laptop, tablet or smartphone. RWD reduces the need to scroll, pan or resize a page...

Location-based mobile campaigns have evolved beyond handheld regional media buys and can now deliver personalized appeals to areas the size of a parking lot.   A 36-year-old real estate attorney with two kids is sitting in the bleachers of a baseball field in central New Jersey on a cool weekday evening in spring. It’s only the third inning of her son’s Little League game and slate-colored clouds are massing on the horizon. She pulls out her iPhone to check The Weather Channel app for the hourly forecast. As she scrolls, a Ford auto ad appears at the bottom of the screen. She happens to be in the market for a new car and clicks. The message invites her to come to a nearby Ford dealership on U.S. Route 1 to test-drive the 2013 Explorer. Chance had little to do with this well-timed, though fictional, appeal. While targeting on a designated marketing area (DMA) level has been common for TV and radio advertisers, the proliferation of smartphones adds another wrinkle to  location-based adve...

Think long-term investment when it comes to your mobile strategy, noting that mobile works wonders… if it’s done properly. Over 54% of Americans own a smartphone and just over 22 million Americans own some sort of mobile device. It’s now almost critical for businesses to ensure they are accessible over multiple mobile channels. But is your retail business ready for this investment? It’s time to take a step back and have a look at your digital infrastructure – is it second rate? Did you choose a cheaper system because you felt it would be better to invest money into a more tried, tested and traditional marketing strategy? If the answer is yes, then we need to have a frank discussion. Too often I see retailers regret the fact that they didn’t spend that little bit more money and go for a higher quality digital infrastructure. Now they’ve realised mobile is the place for businesses to be and all of a sudden we have some problems. Many organisations made the decision long ago to not put in...

Responsive design is the big buzz of 2013. If 2012 was foretold to bring prosperity based on the Chinese zodiac, Mashable’s prediction for 2013 forecast a big year for responsive design, presenting a significant paradigm shift in the web design and development world where previously we were restricted by browser or device. With the adoption of responsive design, websites are now engineered to be “device agnostic,” meaning that it doesn’t matter what device you’re using to view a site, you’re still viewing it in a way that was intentionally designed. The user experience can be controlled across platforms and devices:  smartphones , tablets, laptops, PCs, or even a  smart TV . In this post we’ll discuss the background and purpose of responsive design, why it is touted as creating a better user experience for media consumers, as well as offer a few tips to convert your site and resources we have found useful where you can learn more. DEVICE-AGNOSTIC So you’ve got 12 boxes lined up in your...

Capitalising on 2012′s success, mobile commerce  is finally reaching its stride, and all the signs suggest that 2013 is a banner year for mobile. Data shows that more and more consumers shop and buy through their mobile devices. In fact, a quick recap of 2012 shows that online shopping reached an all-time high during the 2012 Christmas period, with 30% growth on Cyber Monday alone. Sales soared and consumers flocked to their tablets, smartphones, and other mobile devices to make purchases. What this also asserts is that marketers, ecommerce executives and retailers must examine the customer experience and eliminate customer pain points that block successful conversions for the retailer. If a customer voices issues with mobile transactions, retailers must identify the issue and why it causes customers to react negatively, then they must resolve the issue immediately. The mobile opportunity Econsultancy’s  Christmas 2012 Online Shopping Survey  found that  28% of US and 24% of UK respond...

Mobile Marketing Tips for Small Business Here are three easy steps that they can follow which will help them make the most of mobile marketing while spending less time managing marketing tools.   Get discovered : make sure customers can find you on mobile search engines and apps. More people use their mobile phones to surf the internet every day, and local searches are preferred by mobile users. 88% of consumers who search for a local business on their mobile device, act within 24 hours (phoning, going to that business or shopping online). So you want to make sure they find you when they perform the search. But 50% of local searches are carried out outside of search engines. Mobile maps and directories are an important part of your SEO when it comes to local searches. Here are some tips to help you optimize your business for local searches: Run a directory report. So that you can know which areas you need to put your efforts in.   Create a  Google+Local  page and otimize it including t...

As customers become more tech savvy, mobile marketing is changing nightlife. More and more, people are using mobile devices for commerce, entertainment, sports,  … you name it. The best way to target and engage your potential customers is therefore with mobile marketing nightclubs. Failing this, those customers will be lost to competitors who have learnt to keep pace with them on their mobile devices. Mobile marketing must therefore be a part of any nightclub marketing mix. With the advent of mobile devices, consumers are now able to get information on the go. Consequently, traditional advertising media like TV, newspaper, and radio, are no longer the best way to reach them, hence the rise in mobile marketing. Mobile marketing involves the use of mobile devices like cell phones, e-readers, and smartbooks, in marketing communication. Mobile marketing can take several forms including SMS marketing, location-based marketing, and MMS marketing. If you are looking to market your nightclub, ...

It’s three years since the term ‘responsive web design’ was first coined – but what does it mean and how do you use it? Sam Hampton-Smith and Sush Kelly explain all in this essential guide for beginners. Today marks the third anniversary of Ethan Marcotte’s renowned  article  which coined the term ‘ responsive web design ‘ and changed what web designers do forever. Things have moved forward quickly since, both in the ways we deal with responsive design and the number of devices that now allow us to access the web. Finally, large companies like Starbucks and The Guardian are embracing the responsive ethos. Join the party as we explain how to get started. We’ll kick off by summarising the key concepts of responsive web design, so you’ll be able to join in with all those RWD conversations down the pub with total confidence. We’ll then go through the basic steps you need to start putting responsive web design into practice when you build websites. 01. Key concepts Responsive web design is ...

Marketers can’t remember this often enough: Mobile is not one screen or two screens. Or three screens (smartphone, tablet, and e-reader). Or four (ultrabook). Or five (phablet). Or six (fill in the blank with whatever connected device consumers will be flocking to next.) Google Glass? The Apple iWatch? Mobile is a behavior. The only common thread uniting the vast and diverse mobile arena is that consumers are taking a connected device with them on the go.   Consumers move fluidly across devices and platforms, and brands must do the same with their messages  – not just by making sure that a banner ad is on both Android and iOS operating systems, but by being present across a variety of devices and taking advantage of the powerful features each has to offer. When brands don’t seize mobile media in this way, they create confusion or disappointment, as users discover a gap  between how they expect to interact with a brand and what the brand actually can do.   This mobile reality is very ch...

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