Mobile Marketing Tips

Mobile Marketing Tips for Small Business


Here are three easy steps that they can follow which will help them make the most of mobile marketing while spending less time managing marketing tools.


 




  • Get discovered: make sure customers can find you on mobile search engines and apps. More people use their mobile phones to surf the internet every day, and local searches are preferred by mobile users. 88% of consumers who search for a local business on their mobile device, act within 24 hours (phoning, going to that business or shopping online). So you want to make sure they find you when they perform the search. But 50% of local searches are carried out outside of search engines. Mobile maps and directories are an important part of your SEO when it comes to local searches. Here are some tips to help you optimize your business for local searches:

      • Run a directory report. So that you can know which areas you need to put your efforts in.
        localvox_directory_report


     



      • Create a Google+Local page and otimize it including the categories where you want to appear, using keywords and descriptions to improve SEO.
        Google-Places-Local-Business-Marketing-Success


     



    • Create your Yelp page too, and optimize it for SEO in the same way as above. Bear in mind that Yelp and Google+Local reviews are an important marketing tool.
      yelp for business




  • Identify where your customers come from and target them. Targeted advertising is more cost effective. By identifying where your most likely customers come from and implementing a marketing strategy aimed especifically at them, you will be ensuring that it is more effective and less expensive than a broader, general marketing strategy. In the case of local businesses, customers are frequently people living, working and playing in the area surrounding the business. But most small businesses aren’t prepared for mobile ad targeting. Mobile targeting needs to be integrated within a greater strategy in order to leverage mobile redemptions. It’s not only about the clicks –emails and social follows are important as well, as they provide longer term value. Also, mobile marketing is cheaper than traditional marketing (it costs 47% less on average). You can use coupons with offers that the users need to redeem, collect email addresses to inform users of future offers, or any other mobile marketing strategy.


  • Mobile optimization is important. 60% of local businesses have websites, but 40% of those websites don’t even include a phone number on them, let alone be mobile optimized. Having a website that is efficiently displayed on consumers’ mobile phones means that these consumers will be comfortable visiting it, which will in turn mean a higher interaction and conversion for the business. However, only 6% of local business websites have a mobile-optimized website. This is expected to grow up to a 20% this year, in the meanwhile local businesses are losing sales due to this lack of optimization. A mobile website means an improved local search engine optimization (SEO), and provides a better user experience, which will ensure that those users return to it on future searches. It also gives your business a professional look, which is always good. Most business owners are reluctant when it comes to creating their mobile website, but they need to know that it doesn’t have to be hard or expensive. There are a few options:

    • Creating a new website from scratch. You can create one single website that adapts to all kinds of devices (smartphones, tablets, smartTVs, etc.) using one single set of code, thanks to the responsive web design technology. This way, your website will be optimized for all devices.

    • This will ensure you mobile search engine optimization, and work to your advantage on marketing your business. However, you need to bear in mind that designing for mobile isn’t the same as designing for desktop, so you may want to look at a few tips to develop a great-looking website for mobile devices.





Mobile Marketing Tips

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